Aarya Technovation Blog

Ushering a New Beginning

The birth of Ugadi festival took place with a promise of spiritual strength - not to relapse to the past, rather to look forward with an undying freedom replenished with the sanctity of each moment. Ugadi is dedicated to gain spiritual or mental prowess, to purify the soul, to strengthen the will power, to deepen the faith in God, to cleanse the environment, to clarify one’s own thought processes and to enhance health and vigor.


According to the ancient Sanskrit language, Ugadi comes from a word Yugadi, which means ‘the aadi’ (beginning) of new (Kali) Yuga. It was the day when Kali Yuga started. The Sanskrit verse by Maharishi Vedavyasa says that ‘Yesmin Krishno Divam Vyathaha, Tasmat eeva pratipannam Kaliyugam’. It means the Kali Yuga started on the day when Lord Sri Krishna attained Nirvana.


Ugadi is celebrated to mark the beginning of the New Year, since it brings happiness with the onset of spring after a long dreary winter. While, people from Andhra Pradesh and Karnataka use the term Ugadi for this festival, people of Maharashtra celebrate on the same day calling it as Gudi Padava. Sindhis who migrated from ‘Sindh’ province of Pakistan celebrate it as Cheti Chand, whereas people from Konkan region of south western India and also Hindus from Kashmir celebrate the same day as the beginning of New Year.


Since Ugadi heralds the beginning of the New Year, new month and new day, it also marks a beginning of new life with plants acquiring new shoots, leaves and colors. It is the start of a season when everything is lush green and vibrant, where fresh green leaves replace the wilted ones while flowers bloom in full glory.


The day begins with ritual showers of oil bath. Young and old wear new cloths and offer Puja. This is followed by taking prasadam, which is a specific mixture of neem buds (bitter), jaggery (sweet), raw mango and tamarind juice (sour), green pepper (hot) and salt. It is mixture of sweet, sour, salt and bitter things, symbolizing the pleasure and pain that are to be expected and accepted in life. The sadness is symbolized through bitter neem leaves, happiness through nice and ripe bananas coupled with jaggery, anger through green chillies or pepper, fear through salt, disgust through tangy tamarind juice and surprise through raw mango.


Sukha Dukhe Samekruthva
Labha Labhav Jayaa Jayav

This was told to Arjuna by Lord Krishna. It means that sorrows & happiness, victory & defeat, and gain & loss, all are the parts of life. Therefore, one should treat them equally.


Ugadi is also considered as an auspicious time to venture into new projects. This New Year’s, at Buynuse.com, we will be ushering in a community based online products trading platform where customers can easily discover anything they want to buy, sell or trade in a very safe, friendly and cost conscious manner.


Ugadi is an occasion to be grateful and thankful for what we have. It is the beginning of a new year and it is a time to rejoice. So here’s wishing everyone a fabulous, fun-filled, creative, healthy, safe and prosperous new year ahead. Hevalambi Nuthana Samvatsara Ugadi Subhakankshalu 2017.


Register today at Buynuse.com to discover great products suited for a particular occasion from trusted people and businesses. Contact us at interact@buynuse.com if you have any questions or comments. 

Source: www.buynuse.com