On the heels of a record-breaking year of growth, that has seen doubling of its user base, Buynuse, the community focused buy/sell online marketplace, plans to continue to focus on growth trajectory, cementing its place as a leading community driven marketplace.
With a social-led product geared around consumer preferences for safety, Buynuse has experienced an unprecedented surge in users, over 40 per cent of which are female. The platform has more than 250,000 users and has seen over 10 lakh user interactions, making it one of the fastest growing online platform. With India’s advancing second hand economy, now worth a reported over $17 billion, according to a study conducted by The Associated Chambers of Commerce & Industry of India, Buynuse is geared towards further expansion.
"Buynuse is a truly compelling business, serving the very core of what today's Indian consumers are looking for when it comes to safer way to buy and sell locally," says Rupinder Kaur, Co-founder of Buynuse. "Market trends show us that more and more Indians are going second-hand and leaning towards marketplaces based on safety and a sense of community. These are the very foundations Buynuse is built on."
Buynuse uses the power of social connectivity and the power of communities - neighborhood, workplace, hobbies - to connect people with each other so they feel comfortable doing business together. The platform is now home to over 200 online communities, with more than 39,000 registered community buyers and sellers. The fact that the platform prioritizes real identity to allow for a more accountable buy and sell experiences for the users, has allowed it to disrupt competition which mostly focus on anonymous dealings.
Buynuse aims to become the first choice for users to buy and sell in their local community by continuing to build a transparent classifieds platform. At this stage, the company is focused on execution, on growing the user base, making improvements in product and technology and targeted marketing. The company will continue to focus on growing to be a premier local mobile marketplace for buying and selling, but there will likely be e-commerce opportunities with the onset of new delivery technologies. Buynuse has a unique purpose and is leading the transformation of how consumers buy and sell locally.
Buynuse is a fun, exciting and safer way to discover, share and shop new and used products nearly. For more information, visit https://buynuse.com.